Our social media management services typically span an entire year. It is critically important, in social media, to have an ongoing consistent strategy that is designed to communicate with your target audience. It holds, then, that you must have a clear, comprehensive, and well-defined description of your target audience. Most fall short in the definition and understanding of their target audience. Further, if you look, you will see that virtually everyone on social media drops the ball in one very key and strategic area - the cover image. Your cover image is like that highway billboard as you are coming into town. Everyone sees it and everyone knows who the local law firm is or who the local hardware store is owned by; why? because the billboard coming into town tells you. If you look at every social media page whether Chiropractors, or hair stylists -- it doesn't matter, you will see that no one uses the cover to ask for their business. Everyone tells you on your web page that you MUST have this and that above the fold but no one tells you that about your Facebook page. They've completely overlooked it. We don't.- and neither will you.